Many entertainment companies use copy protection technologies to protect their films against theft and some delivery systems for film content already use some form of copy protection, including DVDs (which use the Content Scrambling System), PPV, dedicated DSL set-top boxes, cable set top boxes, digital encryption encoding of satellite signals and videocassettes (which contain Macrovision).

Copy protection benefits consumers as well as the industry because without these safeguards, the industry would not be able to release their high-quality digital content without the fear of widespread and rampant piracy. For instance, with PPV, because of the copy protection, there

is a level of assurance that the movies won’t be copied freely so movies can be offered at a very reasonable price considering the cost of making the product.

The motion picture industry has pursued those who distribute devices that break copy protection in any format. While no technology has yet proven foolproof, the industry continues to implement protection technologies which raise the threshold of difficulty and expense for the pirate and therefore help reduce piracy.
Whether you’re a consumer, a parent, or an educator, there are many positive, proactive ways to deal with the problem of piracy.

Consumers
There are plenty of sites that offer legal downloads. You can also get showtimes and tickets online. Lots of options are available for you to buy or rent movies. And thanks to the many resources on the Internet, you can become better informed about the issues.

Legal Downloads
CinemaNow:www.cinemanow.com
IFilm:www.ifilm.com
Movieflix:www.movieflix.com
Movielink:www.movielink.com
Starz! Ticket on Real Movies:www.real.com/partners/starz/starz.asp

Parents
Learning about copyrights can be fun as well as informative. It’s easy to familiarize yourself with the basic concepts at such sites as copyrightkids.org and the parents’ page of the United States Patent and Trademark Office. Then, see how to involve your kids hands-on in copyrighting their own works of art! When youngsters find out the benefits of copyright for themselves, they’ll be less likely to disrespect the property rights of others.

Educators
Check out the clever, engaging and fun activities in the copyright awareness curriculum of Junior Achievement, Inc. and especially all the special activity plans, interactive lessons, informative materials and games in the piracy education section called What’s the Diff? Another great, easy-to-understand place for you and your students to explore the world of copyright is copyrightkids.org.